{"id":823,"date":"2026-11-04T10:03:58","date_gmt":"2026-11-04T10:03:58","guid":{"rendered":"https:\/\/www.graficament.com\/index.php\/2026\/11\/04\/entre-almohadones-tienda-online-hogar-decoracion-regalos\/"},"modified":"2026-11-04T10:26:33","modified_gmt":"2026-11-04T10:26:33","slug":"entrealmohadones-tienda-online-hogar-decoracion-regalos","status":"publish","type":"post","link":"https:\/\/www.graficament.com\/index.php\/2026\/11\/04\/entrealmohadones-tienda-online-hogar-decoracion-regalos\/","title":{"rendered":"entrealmohadones: dise\u00f1o de una tienda online de hogar, decoraci\u00f3n y regalos"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.entrealmohadones.es\/es\/\">entrealmohadones<\/a> es una tienda online de hogar, decoraci\u00f3n y regalos: peluches, textil para beb\u00e9, cojines, manteles, cer\u00e1mica y piezas de artesan\u00eda, muchas de marcas peque\u00f1as y de talleres que trabajan a mano. La dise\u00f1amos en graficament y la seguimos cuidando, y es un buen ejemplo de lo que hay detr\u00e1s de una tienda que parece sencilla.<\/p>\n\n<h2 class=\"wp-block-heading\">El encargo: una tienda que se pareciera a lo que vende<\/h2>\n<p class=\"wp-block-paragraph\">Lo que se vende en entrealmohadones se elige por c\u00f3mo es al tacto y por c\u00f3mo queda en casa. La tienda ten\u00eda que transmitir eso sin decirlo: una identidad tranquila, con el logotipo de la casita y los \u00e1rboles, una paleta de tonos crema y tierra con un acento turquesa para orientarse, y mucho aire alrededor de las fotos, que son las que venden.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.entrealmohadones.es\/es\/bebes-infantil\/873-capa-de-bano-ziu.html\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"824\" src=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-873-capa-de-bano-ziu.jpg\" alt=\"Capa de ba\u00f1o Ziu, en rizo de bamb\u00fa con bordado de flores\" class=\"wp-image-825\" srcset=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-873-capa-de-bano-ziu.jpg 700w, https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-873-capa-de-bano-ziu-255x300.jpg 255w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>Capa de ba\u00f1o Ziu, en rizo de bamb\u00fa con bordado de flores<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Ordenar un cat\u00e1logo muy variado<\/h2>\n<p class=\"wp-block-paragraph\">Un mismo cliente puede buscar un regalo para un reci\u00e9n nacido y un mantel para su cocina. Por eso el cat\u00e1logo se ordena por c\u00f3mo piensa quien compra, no por proveedor:<\/p>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.entrealmohadones.es\/es\/115-bebes-infantil\">Beb\u00e9s e infantil<\/a> y <a href=\"https:\/\/www.entrealmohadones.es\/es\/128-recien-nacido\">reci\u00e9n nacido<\/a>, con capas de ba\u00f1o, baberos y mochilas.<\/li><li><a href=\"https:\/\/www.entrealmohadones.es\/es\/106-peluches\">Peluches<\/a>, de Jellycat a Moulin Roty o Amadeus les Petits.<\/li><li><a href=\"https:\/\/www.entrealmohadones.es\/es\/84-hogar\">Hogar<\/a>: <a href=\"https:\/\/www.entrealmohadones.es\/es\/122-cojines\">cojines<\/a>, <a href=\"https:\/\/www.entrealmohadones.es\/es\/88-manteles\">manteles<\/a> y <a href=\"https:\/\/www.entrealmohadones.es\/es\/94-cocina\">cocina<\/a>.<\/li><li><a href=\"https:\/\/www.entrealmohadones.es\/es\/95-decoracion\">Decoraci\u00f3n<\/a> y <a href=\"https:\/\/www.entrealmohadones.es\/es\/96-artesania\">artesan\u00eda<\/a>: cer\u00e1mica, encuadernaci\u00f3n artesanal, porta fotos e iluminaci\u00f3n.<\/li><li>Y una secci\u00f3n de <a href=\"https:\/\/www.entrealmohadones.es\/es\/105-regalos\">regalos<\/a> para quien no sabe qu\u00e9 regalar.<\/li><\/ul>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.entrealmohadones.es\/es\/cocina\/870-pano-de-rizo-jade.html\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"824\" src=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-870-pano-de-rizo-jade.png\" alt=\"Pa\u00f1o de rizo Jade, fotografiado en uso junto a la cer\u00e1mica\" class=\"wp-image-826\" srcset=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-870-pano-de-rizo-jade.png 700w, https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-870-pano-de-rizo-jade-255x300.png 255w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>Pa\u00f1o de rizo Jade, fotografiado en uso junto a la cer\u00e1mica<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Fotograf\u00eda de producto con la misma luz<\/h2>\n<p class=\"wp-block-paragraph\">En una tienda as\u00ed, la ficha es la foto. Fondos limpios, luz natural y el producto en uso cuando ayuda a entenderlo, como el pa\u00f1o de cocina junto a la cer\u00e1mica o la capa de ba\u00f1o puesta. Que todas las fotos compartan luz y encuadre hace que el cat\u00e1logo se lea como una sola colecci\u00f3n y no como un almac\u00e9n.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.entrealmohadones.es\/es\/peluches\/120-zorro-pelirrojo-lana-3520071511184.html\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"824\" src=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-120-zorro-pelirrojo-lana-3520071511184.jpg\" alt=\"Zorro pelirrojo de lana de Amadeus les Petits\" class=\"wp-image-827\" srcset=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-120-zorro-pelirrojo-lana-3520071511184.jpg 700w, https:\/\/www.graficament.com\/wp-content\/uploads\/2026\/11\/entrealmohadones-120-zorro-pelirrojo-lana-3520071511184-255x300.jpg 255w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>Zorro pelirrojo de lana de Amadeus les Petits<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Dos idiomas y lista para buscadores<\/h2>\n<p class=\"wp-block-paragraph\">La tienda funciona en espa\u00f1ol e ingl\u00e9s, sobre PrestaShop. Este a\u00f1o la hemos repasado a fondo para que Google y los asistentes de IA la entiendan: t\u00edtulos y descripciones propios en cada categor\u00eda y en cada producto, texto alternativo en todas las fotos, mapas del sitio en los dos idiomas, aviso de cookies conforme y un <a href=\"https:\/\/www.entrealmohadones.es\/es\/smartblog.html\">blog<\/a> con ideas de regalo y de cuidado de cada producto, que se publica de forma constante.<\/p>\n\n<h2 class=\"wp-block-heading\">Lo que nos llevamos<\/h2>\n<p class=\"wp-block-paragraph\">Una tienda peque\u00f1a no compite con las grandes en precio ni en cat\u00e1logo: compite en criterio. La identidad, la fotograf\u00eda y el orden del cat\u00e1logo son las tres cosas que hacen que alguien vuelva. Si tienes una tienda o est\u00e1s pensando en abrirla, <a href=\"https:\/\/www.graficament.com\/\">hablemos<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Caso de entrealmohadones: identidad, fotograf\u00eda de producto, cat\u00e1logo ordenado por c\u00f3mo compra la gente y SEO en dos idiomas para una tienda online de hogar y regalos.<\/p>\n","protected":false},"author":1,"featured_media":822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>entrealmohadones: dise\u00f1o de una tienda online de hogar, decoraci\u00f3n y regalos - graficament<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o de tienda online para entrealmohadones, especializada en hogar, decoraci\u00f3n y regalos. 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