{"id":830,"date":"2026-11-04T11:42:34","date_gmt":"2026-11-04T11:42:34","guid":{"rendered":"https:\/\/www.graficament.com\/index.php\/identidad-corporativa\/"},"modified":"2026-11-04T11:42:34","modified_gmt":"2026-11-04T11:42:34","slug":"identidad-corporativa","status":"publish","type":"page","link":"https:\/\/www.graficament.com\/index.php\/identidad-corporativa\/","title":{"rendered":"Identidad corporativa y branding"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Una marca bien dise\u00f1ada no solo se ve mejor: se entiende mejor, se recuerda mejor y funciona mejor. Me he especializado en identidad visual y construcci\u00f3n de marcas, y ayudo a empresas y emprendedores a transformar una imagen confusa o d\u00e9bil en un sistema visual s\u00f3lido, reconocible y alineado con su prop\u00f3sito.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"600\" src=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2015\/11\/photo-1446776811953-b23d57bd21aa.jpg\" alt=\"Identidad corporativa y branding \u00b7 graficament\" class=\"wp-image-335\" srcset=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2015\/11\/photo-1446776811953-b23d57bd21aa.jpg 1800w, https:\/\/www.graficament.com\/wp-content\/uploads\/2015\/11\/photo-1446776811953-b23d57bd21aa-300x100.jpg 300w, https:\/\/www.graficament.com\/wp-content\/uploads\/2015\/11\/photo-1446776811953-b23d57bd21aa-1024x341.jpg 1024w, https:\/\/www.graficament.com\/wp-content\/uploads\/2015\/11\/photo-1446776811953-b23d57bd21aa-768x256.jpg 768w, https:\/\/www.graficament.com\/wp-content\/uploads\/2015\/11\/photo-1446776811953-b23d57bd21aa-1536x512.jpg 1536w, https:\/\/www.graficament.com\/wp-content\/uploads\/2015\/11\/photo-1446776811953-b23d57bd21aa-800x267.jpg 800w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">No es solo un logotipo<\/h2>\n\n<p class=\"wp-block-paragraph\">Dise\u00f1ar una identidad es dar forma a un lenguaje visual coherente, adaptable y con sentido: desde el tono de la marca hasta c\u00f3mo se aplica en cada punto de contacto. Por eso trabajo con una mirada global y orientada a resultados.<\/p>\n\n<ul class=\"wp-block-list\"><li>Logotipo y s\u00edmbolo, con sus versiones y su comportamiento en tama\u00f1os peque\u00f1os.<\/li><li>Tipograf\u00eda y paleta de color que funcionen en pantalla y en papel.<\/li><li>Sistema visual: ret\u00edcula, iconograf\u00eda, estilo fotogr\u00e1fico.<\/li><li>Manual de marca para que cualquiera la aplique bien.<\/li><li>Restyling de marcas que ya existen y han perdido fuerza.<\/li><\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"200\" src=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2022\/01\/SPOT_INT_intras.jpg\" alt=\"Identidad corporativa y branding \u00b7 graficament\" class=\"wp-image-669\" srcset=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2022\/01\/SPOT_INT_intras.jpg 1180w, https:\/\/www.graficament.com\/wp-content\/uploads\/2022\/01\/SPOT_INT_intras-300x51.jpg 300w, https:\/\/www.graficament.com\/wp-content\/uploads\/2022\/01\/SPOT_INT_intras-1024x174.jpg 1024w, https:\/\/www.graficament.com\/wp-content\/uploads\/2022\/01\/SPOT_INT_intras-768x130.jpg 768w, https:\/\/www.graficament.com\/wp-content\/uploads\/2022\/01\/SPOT_INT_intras-800x136.jpg 800w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">C\u00f3mo trabajo<\/h2>\n\n<p class=\"wp-block-paragraph\">Cada proyecto empieza por entender qu\u00e9 es la empresa, a qui\u00e9n se dirige y qu\u00e9 la diferencia. Despu\u00e9s, para cada caso, conformo y lidero un equipo a medida (redacci\u00f3n, desarrollo, fotograf\u00eda) para que todas las piezas encajen.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"172\" height=\"201\" src=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2025\/06\/final.jpg\" alt=\"Identidad corporativa y branding \u00b7 graficament\" class=\"wp-image-651\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">Para leer antes de empezar<\/h2>\n\n<p class=\"wp-block-paragraph\">En el blog analizo identidades con opini\u00f3n: el <a href=\"https:\/\/www.graficament.com\/index.php\/2025\/07\/18\/repsol-un-restyling-cuidadosamente-ejecutado\/\">restyling de Repsol<\/a>, la marca del <a href=\"https:\/\/www.graficament.com\/index.php\/2022\/07\/25\/analisis-de-marca-instituto-interuniversitario-de-desarrollo-local-iidl\/\">IIDL<\/a> o por qu\u00e9 <a href=\"https:\/\/www.graficament.com\/index.php\/2022\/06\/06\/la-naturalieza-como-inspiracion\/\">la naturaleza es una gran fuente de inspiraci\u00f3n<\/a> para una identidad con sentido.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.graficament.com\/index.php\/contacts\/\">Cu\u00e9ntame tu proyecto \u2192<\/a><\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1393\" height=\"768\" src=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2025\/07\/Repsol-Logo-history.png\" alt=\"Identidad corporativa y branding \u00b7 graficament\" class=\"wp-image-680\" srcset=\"https:\/\/www.graficament.com\/wp-content\/uploads\/2025\/07\/Repsol-Logo-history.png 1393w, https:\/\/www.graficament.com\/wp-content\/uploads\/2025\/07\/Repsol-Logo-history-300x165.png 300w, https:\/\/www.graficament.com\/wp-content\/uploads\/2025\/07\/Repsol-Logo-history-1024x565.png 1024w, https:\/\/www.graficament.com\/wp-content\/uploads\/2025\/07\/Repsol-Logo-history-768x423.png 768w, https:\/\/www.graficament.com\/wp-content\/uploads\/2025\/07\/Repsol-Logo-history-800x441.png 800w\" sizes=\"auto, (max-width: 1393px) 100vw, 1393px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1o de identidad corporativa y branding: logotipo, sistema visual y manual de marca para empresas y emprendedores que necesitan una imagen s\u00f3lida y coherente.<\/p>\n","protected":false},"author":2,"featured_media":413,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-830","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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